Thursday, May 04, 2006

Alpha’s Coming Back! Alpha’s Coming Back!

c Salon de Geneve
New Alpha Romeo 159, a likely Candidate for the US Market

Italiaspeed has reported that during a teleconference to announce Fiats 1st Q results, Fiat CEO Sergio Marchionne said that the company was planning on bringing the Alpha brand back to the US, a huge market that they left a decade ago. He said that they had designed two new model lines to conform with US regulations. They plan to initially distribute the vehicles through existing Masserati dealerships.

Hat Tip: Autoblog


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